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Imagine

by Jonah Lehrer

Book list Creativity a flash in the pan or 99-percent perspiration? A-list journalist Lehrer (How We Decide, 2009) tackles the question in broad strokes, covering topics as diverse as office layouts, urban planning, drug use, and brain chemistry. It turns out that the question isn't easy to answer, for it seems that a method used by one creative person doesn't translate for another. Lehrer describes the creative activities of such luminaries as David Byrne and the CEO of Pixar, then dissects why each approach works for that individual or group. Some examples are a bit of a stretch. The section on Shakespeare, for instance, is eye-rollingly speculative. But, just as Lehrer points out that explicit instruction is anathema to creative play and discovery, he seems to say in each section, Isn't this neat? and leave the bulk of the work to the reader's imagination. In that sense, Imagine is a great introduction for anyone curious about the nature and dynamics of creativity.--Hunter, Sarah Copyright 2010 Booklist

From Booklist, Copyright © American Library Association. Used with permission.

Library Journal In his new book on creativity, Lehrer (How We Decide) presents captivating case studies of innovative minds, companies, and cities while tying in the latest in scientific research. He recounts the sometimes surprising origins of hugely successful inventions, brands, and ideas (e.g., the Swiffer mop, Barbie doll, Pixar animation) and reveals unexpected commonalities in the creative experiences (e.g., the color blue, distractedness, living abroad). The book combines individual case studies with broader psychology to provide new insights into creativity, much like Sheena Iyengar's The Art of Choosing. Many of Lehrer's insights are based on emerging scientific practices and are thus fresh and especially applicable to modern life. He emphasizes innovative companies and experimental approaches to education and includes historical factoids that reveal the backstories of everyday items. VERDICT Lehrer's findings can be used to inform the design of innovative programs or to structure a productive work environment at home or at the office. This book will appeal to educators, business administrators, and readers interested in applied psychology. [See Prepub Alert, 10/15/11.]-Ryan Nayler, Univ. of Toronto Lib., Ont. (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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